Friday Flix: Jonesing for Guerilla Marketing
A couple weeks ago as I was lying in bed thinking of book marketing–because that’s what every sane person does while trying to get to sleep–I thought of the movie, “The Joneses” and not just because Demi Moore is smoking hot in it. *
The movie (which I don’t think was ever in theaters but you can find it on Netflix) involves a team of actors who pose as a family. Their company stations them in an affluent neighborhood where they pretend to be a normal family called the Joneses. Big companies give them products (cars, clothes, gadgets, right on to food and drink) to use around people so that those people will buy said products. The challenge for the Joneses is to endear themselves to the various audiences (adult women, adult men, teenage boys, and teenage girls) to make their guerilla marketing effective.
What got me thinking is, wouldn’t that be great if you could do that for your book? Pay some attractive actors to sit around Starbucks, the mall, libraries, schools, airports, etc. with a copy of your book. When people ask what the book is about, the actors subtly pitch the product.
The downside is that you’d have to find good actor/salespeople and you’d have to sell a hell of a lot of books to pay for them. From a cost standpoint I suppose it’s not practical. Maybe I can scrape together $20 to bribe a hooker to sit around one Starbucks with my book.
Another non-cost-effective tactic would be to order a bunch of extra copies of the book and leave them around at Starbuckses and so forth in the area. Actually a few years ago I heard of a website where people do something like that. Once they finish the book they leave it around somewhere so someone else can read it and then maybe do the same.
I did do something like that once by donating a copy of Where You Belong to my local library. They of course did not put it on the shelf, but maybe some old person dumped it into a bag at a Friends book sale. In which case the old bat’s in for a big surprise!
Anyone have any good guerilla or “viral” marketing ideas that don’t cost a bunch of money?
Monday it’s a first for the blog…
*Seriously, she looks a lot hotter than in the early 90s when she did movies like “A Few Good Men” and “GI Jane” where she seemingly was trying not to look hot. For those who don’t care about hot women, the guy going undercover as the teenage boy has a whole gay subplot thing. (I really have no comment on the hotness or not of David Duchovny.) But yay, something for everyone!